That SINGH IS KINNG is eagerly anticipated by people within and outside the industry can be gauged by the fact that a number of producers are keen to launch/include the promo of their films with SINGH IS KINNG, which opens worldwide on August 8.Since SINGH IS KINNG is being released by Studio 18, the first look of Ashtavinayak's Sanju-Imran starrer KIDNAP [also distributed by Studio 18], will also be unveiled before SINGH IS KINNG begins. That's not all, the promo of Akki's next release CHANDI CHOWK TO CHINA [the promo was launched with THE DARK KNIGHT] will also make it with the prints of SINGH IS KINNG. Wait, there's more to follow! Promos of Rituparno Ghosh's THE LAST LEAR [Amitabh, Preity, Arjun, Shefali], Atul Agnihotri's HELLO [Salman, Katrina, Sohail, Sharman], Samir Karnik's multi-starrer HEROES and Ajit Pal's VICTORY [Harman], will also be seen, besides the promo of the newly-launched channel Colours. There's a strong possibility that the promo of Dharmendra's CHAMKU [Bobby] might be included as well. Wow, so many promos…"I enjoy watching new promos when I watch a film. It generates tremendous excitement. I genuinely wish the distributors and multiplexes are kind enough to play all these promos," SINGH IS KINNG producer Vipul Shah tells me. Expect a bonanza with the most awaited movie of the season!