Hilton founded Heiress Records, a sub-label of Warner Bros. Records, in 2004 and released her self-titled debut album, Paris, under that label on August 22, 2006. Although the album reached number six on the Billboard 200 for a week, its total sales volume has been low - but the first single "Stars Are Blind" was a top ten hit in 17 countries. Allmusic commented that the album was "more fun than anything released by Britney Spears or Jessica Simpson, and a lot fresher, too." On the whole, critical reception was mixed. On July 16, 2007 Hilton confirmed that she was working on a new album with producer Scott Storch. In a recent interview with MTV, Hilton decided that her second album is going to be a dance album. She stated that she "loves Bob Sinclar" and wants to create dance-music vibe. Hilton has installed a professional recording studio in her house to work on the album. On September 30, 2008, Hilton premiered her song "My BFF" on KIIS-FM with host Ryan Seacrest. It is the first single from her as yet untitled second studio album and the theme song of her show Paris Hilton's My New BFF.